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This article is about the airline type. For the American aviation company, see Boutique Air.

A boutique airline is an airline that differentiates from the competition through unique customer experience and personalization.

Description[edit]

In the same way as boutique hotels, boutique airlines are equally appropriate for business and vacation travel. It is a category of its own, with a focus on lifestyle branding, and thus positions airline outside the traditional segmentation of four- and five-star airlines.

For traveling, the definition of boutique comes from boutique hotels, where the term refers to intimate and stylish establishments providing luxurious experiences.[1] Generally, boutique also refers to themed lifestyle or design hotels as a contrast to large hotel brands that focus on comfort and convenience in standardized packages.

Examples[edit]

Skift lists Singapore Airlines, Asiana Airlines, Malaysia Airlines, Korean Air, Finnair, TAP Air Portugal, Hainan Airlines, Virgin Australia, Cathay Pacific, Thai Airways, and SAS as boutique airlines.[2] The airline La Compagnie describes itself as a boutique airline.[3]

References[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Boutique_airline&oldid=851941743"



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